With so many streaming services available nowadays, there are only a bunch of people who still prefer watching movies and dramas on cable TV. However, when you are looking for some white noise or something to watch while you are eating, TV-channels are perfect. You don’t have to browse through Netflix’s database while your food is getting cold.
Keeping this in mind, the popular streaming service Netflix is testing a ‘Netflix Direct’ channel in France that offers curated content in a scheduled, TV-like manner. The test channel began rolling out November 5 and will roll out more widely in the country in December
One of the main reasons for choosing France is that a large number of the population still like watching TV channels there. The company said,
In France, watching traditional TV remains hugely popular with people who just want a ‘lean back’ experience where they don’t have to choose shows. We’re trying a new feature for our members in France – called ‘Direct.’ Maybe you’re not in the mood to decide, or you’re new and finding your way around, or you just want to be surprised by something new and different.
Surprisingly, the feature is not available via streaming devices, set-top boxes, or TVs with Netflix built-in instead, it is only accessible via a browser. The global availability of the feature is still unknown.