Special Communications Organization (SCO), a telecom operator in Azad Jammu & Kashmir and Gilgit Baltistan, has named Director, Actor and Model Usman Mukhtar as its Digital Ambassador.

Usman Mukhtar will be engaged in various media activities to endorse SCO’s digital and tourism initiatives.

This was announced today after a contract signing ceremony at SCO HQ. Maj Gen Ali Farhan, HI (M) DG SCO and other officials of SCO were present on the occasion.

Maj Gen Ali Farhan, HI (M) DG SCO said,

Empowering our communities with new digital means has always been the focus of SCO and that’s why we have chosen Mr. Usman Mukhtar, who has a strong influence on social media and active interest in social services.

In order to keep the audience intact and to form a bond between the subscribers and the company, SCO moved forward towards onboarding a Digital Ambassador. SCO has a significant digital standing and manages to strike the set target audience.

The social media for SCO consists of an active and engaging Facebook, Twitter, Instagram, LinkedIn and a YouTube Channel.

SCO has lately introduced Smart TV, S-Paisa (Branchless Banking) and Social Media packages to help with the growing customer demand by ensuring the best internet experience for everyone.

With this association, SCO intends to connect with forward-looking, modern youth segment and extend its market presence.