Integry, a software integration platform, announced that it had raised $3 million in seed funding.

The round was led by Bonfire Ventures and Operator Collective, along with Basecamp Fund, Silicon Badia, and Lead Pencil, and a number of angel investors, including Dan Scheinman, Zoom’s first investor, and executives from Microsoft, Google, LinkedIn, WhatsApp, among others.

The startup’s total financing has now reached $4 million, which it aims to use for expanding its portfolio of SaaS integrations and step up product development for its growing platform.

Integry enables Software as a Service (SaaS) companies to use integrations directly within their applications and products. SaaS companies can also use the platform to create integration marketplaces where users can easily connect to their preferred SaaS applications such as Salesforce, Slack, Hubspot, and more.

The company was founded in 2017 by CEO Muhammad Nasrullah, who previously worked as VP of engineering at Convo.com, and Chief Growth Officer, Bilal Farrukh.

“It was during my time at Convo that I saw firsthand how a native integration could convert many times more users compared with off-site integrations that had a confusing and frustrating experience,” said Nasrullah, co-founder, and CEO of Integry. “We couldn’t find any app that could help us build integrations with the same design and quality as the rest of our app, so we built them ourselves, which was painful. When we realized that we weren’t alone — that most SaaS companies experience this pain — we started Integry.”

Major SaaS platforms, including ClickFunnels, Sendinblue, Tatango, are already using Integry.

“With Integry, we’re able to easily deploy all of our integrations within our application, saving valuable developer resources and making our users’ lives easier,” said Jeremy Cahen, CPO at Sendinblue. Last year, the company’s platform helped Sendinblue send customers more than 150 million emails a day.

“Today’s software universe is increasingly complex — for both vendors and users — and there’s never been a way to easily create and manage software integrations at scale while maintaining what makes software special: its identity and user experience,” Nasrullah said. “Developing integrations from scratch is resource-intensive and it’s almost impossible for growing SaaS startups to offer a full marketplace of integrations for their users. With Integry, product teams can effortlessly roll out native integrations that maintain their software’s identity and delight their users.”