With its unboxing event of the Galaxy S22 series, Samsung has set new records left and right. During the unboxing of the Galaxy S22 Ultra at the #EpicUnboxing event, held on March 5th, 1820 participants from 17 different countries, who had pre-booked the smartphone, tuned in to unbox the smartphone at the same time. The simultaneous unboxing has set a new Guinness World Record.
The Galaxy S22 series with 100,000 pre-orders also became Samsung’s most pre-booked device all within 72 hours.
The company also sent out limited-edition boxes to its customers as a way to thank them for the event. The boxes not only packed a Galaxy Watch4 but also came equipped with Galaxy Buds2. Consumers in India also received a thank you note in the box. The Galaxy S22 series is yet to be launched globally on 11th March.
Senior Director at Samsung, Aditya Babbar commented:
It is indeed a big day for us and I’m extremely proud to be a part of the team which managed this record breaking event across 17 cities. I am thankful to all our consumers and epic fans who came together to makes this a truly historic day for Samsung. With #EpicUnboxing we have officially entered the Guinness World Records and we are delighted that we could celebrate this epic achievement with our fans.