Two leading content platforms combine to offer exceptional value for consumers in Pakistan.

HUAWEI Video, the region’s rapidly growing subscription video on demand (SVOD) service, has extended its partnership with STARZPLAY, a leading regional SVOD provider, and Pakistan’s fastest-growing streaming service. Now, Huawei smartphone users will be able to enjoy 2 months of FREE STARZPLAY on Huawei video.

HUAWEI Video delivers an optimum video and audio experience by leveraging the high-end technologies and capabilities of Huawei devices. Targeted at young, tech-savvy mobile users who prioritize mobility, HUAWEI Video’s partnership with STARZPLAY delivers the ultimate viewing experience, bringing the best content selection in all formats and categories.

STARZPLAY by Cinepax is Pakistan’s leading streaming service and offers an extensive library of blockbuster movies, TV shows, documentaries, kid’s entertainment plus dedicated Pakistani and Bollywood content. Premium titles include exclusive original shows such as ‘Heels’, ‘The Girlfriend Experience’, ‘Power Book III: Raising Kanan’, ‘Vida’ and ‘Spartacus’, All-time favorites like Friends, The Vampire Diaries, the entire Harry Potter collection, and the complete Bond series are also available.

STARZPLAY has also ventured into producing original series focusing more on the preferences and viewing habits of the local audience with recent titles such as the successful crime series Karachi Division and the wacky comedy series Khel Tamasha. Both original productions were received positively by the Pakistani audience
As it stands, more than 70% of people owning smartphones in Pakistan watch some sort of content (both series and movies) on their phones. This statistic was obtained by Facebook in 2020 and we can expect this number to grow even more in the future. With more mobiles now offering content watching capabilities, smartphone penetration has expanded to rural areas of Pakistan, with increased data usage and of course, better quality content. This is why the movement towards increased mobile streaming is a guarantee.

Arif BaigMohamed, Chairman Cinepax Cinemas, added, “This would be a great opportunity for both brands. One that will benefit not only the companies but also align with the needs of both sets of consumers. The increased streaming of content on mobile phones gives a new spectrum to the current trends and STARZPLAY by Cinepax is proud to be one of the first OTT streaming platforms to provide such a service with the help of its partners.”

While this partnership will be advantageous for both brands, it will also benefit viewers who will get to enjoy content of every genre being available 24/7 at their fingertips. If the industry trends continue to grow the way we have been seeing in the past few years, it will just mean success for both brands simultaneously. As for the Pakistani market, it’s not only a new campaign that will fulfill the needs of the consumers. It’s Brilliant TV, Every time.