Pakistan’s automotive industry is gradually beginning to establish itself in the export market. In a recent development on this front, Sazgar Engineering Works Limited (SEWL) will export its first batch of auto rickshaws to Ethiopia.
This announcement was made in a tweet by the Chairman of the Engineering Development Board (EDB), Almas Hyder. He added that SEWL will export a batch of 170 rickshaws to Ethiopia in September.
SEWL is a Pakistan-based manufacturer of fully indigenous auto-rickshaws and other three-wheeled transporters. It is the largest manufacturer, seller, and distributor of three-wheelers across Pakistan, and is also the only exporter of three-wheelers or any indigenously produced vehicle in Pakistan.
It recently expanded its lineup to include all-electric rickshaws. The development has provided SEWL the opportunity to market its products in countries with better Electric Vehicle (EV) ecosystems.
Note that Ethiopia is a landlocked East-African country and has a huge demand for three-wheelers.
SEWL is one of the most prolific new automakers in Pakistan with a handsome repertoire of products for the local car market. It had announced two months ago that one of its new partners in the automotive industry, Haval, had been granted the Category-A greenfield investment status to assemble and sell its vehicles in Pakistan.
Haval made its debut in Pakistan a few months ago. The Chinese automaker had launched two crossover SUVs — the Haval Jolion and the Haval H6. The debut was a huge success as both the vehicles were sold out within days of being launched.
SEWL is also in partnership with the Chinese automaker BAIC. The company had made an appearance in the PAPS auto show in February 2020 and displayed three of its vehicles — the D20, the X25, and the BJ40 — all of which received positive feedback from the public. It has been over a year since the show but BAIC is yet to officially launch these vehicles in Pakistan.
Although a few unregistered units of the BAIC vehicles have been seen on the roads of Pakistan on rare occasions, an official announcement regarding either their bookings or sales remains to be issued.