“Instead of focusing on the competition, focus on the customer.” – Scott Cook.

Customer is the focus of all activities for a company because without a customer there is no business. Going the extra mile for customers has become the norm rather than being a special service to enhance the customer experience.

Today’s customer is aware and educated about their rights and privileges when it comes to expecting quality, value for money, convenience, 24/7 support and much more.

Customers are always looking for convenience when making a purchase, be it in a shopping mall that has good parking and easy access to all the brands, or online shopping through the click of a button and enjoying home delivery.

Companies are no longer fighting for shelf space on the market. The name of the game is now user experience and customer convenience. It’s safe to say that brands need to cater to customer expectations and give them a flawless customer experience.

This stands true for PTCL too, as it has a customer base all over Pakistan. Being the largest ICT company, customers expect quality services and offers from PTCL.

Through strategic partnerships, we have seen PTCL introducing innovative solutions and offerings for its customers across the country providing them a digital lifestyle.

One recent example is PTCL’s collaboration with Careem to offer discounts on rides to its customers. The objective of this campaign was to offer value and convenience to its customers.

Another instance is on the entertainment front where PTCL customers are enjoying stellar Netflix content through its seamless and high-speed internet connectivity. This offer enables customers to easily pay for their Netflix subscription through their monthly PTCL bills.

PTCL also collaborated with the leading e-commerce platform Daraz to provide discounts to its customers.

The digital era has provided us with numerous ways to create new channels with numerous potential ways a business can reach out to their customers.